How Omnichannel Selling Solutions Can Skyrocket Your Sales and Revenue
Customers today expect seamless shopping experiences, whether they’re in a physical store, browsing online, or using a mobile app. To meet these expectations and maximize revenue, businesses need to offer a consistent shopping experience across all touchpoints. This is where an omnichannel selling solution becomes essential. It enables businesses to integrate various sales channels and manage orders centrally, creating a unified customer journey that drives engagement and boosts sales.
What is omnichannel selling?
Omnichannel selling is a transformative approach that connects all customer touchpoints into a unified journey. Unlike multichannel selling, where each channel operates independently, omnichannel selling focuses on creating a consistent and fluid experience across all channels. This means a customer can start browsing products on their smartphone, continue on a laptop, and complete the purchase in-store without any disruption.
According to a study by the Harvard Business Review, customers who use multiple channels spend an average of 10% more than those who shop on a single channel. This statistic underscores the importance of a unified shopping experience in driving customer engagement and boosting sales.
How omnichannel selling increases sales and revenue
1. Enhancing customer experience
When customers can interact with a brand consistently across multiple channels, their satisfaction and engagement levels rise. The fluid transition between channels not only makes shopping more convenient but also increases the likelihood of completing a purchase.
Take retail giants like Nike and Sephora for example, they have designed a smooth approach for customers to shop everywhere they want. Nike’s omnichannel strategy allows customers to check product availability, reserve items online, and pick them up in-store. Similarly, Sephora ensures customers have access to their beauty profiles and rewards points regardless of where they shop. These examples illustrate how a seamless shopping experience can significantly enhance customer satisfaction and loyalty.
2. Driving customer loyalty and retention
Consistency across all touchpoints builds trust and loyalty. When customers know they can rely on a brand to deliver the same quality of service and product availability across channels, they are more likely to return. A study by Omnisend found that omnichannel campaigns achieve a 90% higher customer retention rate compared to single-channel campaigns. This increased retention is driven by the trust and convenience that a consistent omnichannel experience provides.
3. Increasing average order value (AOV)
Personalized recommendations and targeted promotions across channels can significantly increase the average order value (AOV). By leveraging data collected from various channels, businesses can offer personalized product suggestions and exclusive deals that encourage customers to add more items to their carts. Amazon is a prime example of this strategy in action. The retail giant uses personalized emails and app notifications to prompt customers to complete their purchases or consider related products, effectively increasing AOV.
4. Expanding market reach
An omnichannel strategy allows businesses to reach more customers by being present on multiple channels. This broader market reach is particularly valuable for businesses looking to expand their customer base and enter new markets. For instance, a retailer with both an online store and physical locations can attract customers who prefer to shop online as well as those who enjoy in-store shopping. By catering to different shopping preferences, businesses can capture a larger share of the market and drive more sales.
5. Improving conversion rates
A cohesive omnichannel experience reduces friction in the buying process, leading to higher conversion rates. When customers can easily transition between channels and complete their purchases without obstacles, they are more likely to follow through with their transactions. For example, a customer who adds items to their cart on a mobile app and then receives a reminder email can quickly complete their purchase on a desktop. This seamless experience minimizes the chances of cart abandonment and boosts conversion rates.
IChiba OnePlatform omnichannel selling solution for retailers
To fully leverage the benefits of omnichannel selling, businesses need robust tools that integrate and manage their various sales channels. However, managing multichannel sales is not simple, it requires tons of work and high concentration. Understanding those paints, IChiba OnePlatform has developed a SaaS ecommerce solution to help retailers monitor all sales channels in just one screen.
IChiba Commerce Layer: Multi-market, omnichannel order management system
IChiba Commerce Layer is a multi-market, omnichannel order management system that allows businesses to manage orders from multiple sales channels and markets in a unified platform. With Commerce Layer, merchants can:
- Centralize order management: Manage orders from e-commerce stores, physical ones, social media, and websites in one place. The system allows international integration with ecommerce sites from Japan, the US, Korea, China and South Asia for effortless domestic and international order management.
- Product management: Manage product data, including photos, videos, descriptions, specifications, etc. in one place. Merchants can update those information whenever they want and upload them on all selling channels at once.
- Distribute orders: This is a very unique function that automatically distributes orders to the most suitable warehouses based on particular conditions such as warehouse location, or stock availability. This helps shorten delivery time, save the cost, thereby enhancing shopping experience.
- Point of sale (POS) management: Not only does IChiba Commerce Layer manage online sales channels, but it also keep track of physical stores. It allows shop owners to track performance of employees, access detailed customer profiles for personalized services, and manage inventory simultaneously.
Conclusion
The omnichannel selling solution offers significant benefits for businesses, including increased sales and revenue, enhanced customer loyalty, and improved operational efficiency. By implementing robust tools like IChiba Commerce Layer, merchants can effectively manage their sales channels and shipping logistics, providing a seamless and satisfying shopping experience for their customers. Embracing omnichannel strategies is no longer optional – it’s a necessity for businesses looking to thrive in today’s dynamic marketplace.
IChiba OnePlatform delivers a comprehensive SaaS solution for omnichannel sellers, which enables them to manage orders from all sales channels. Enter https://ichiba.net/ to get more information about this fascinating software ecosystem.